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This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
Written with Jean McNiff’s trademark enthusiasm and accessibility, this book – complete with a practical workbook – gives readers all they need to be able to do action research in their own context with confidence.
This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation.
A self-study guide to SPSS which contains screen dumps and exercises, glossary terms and worked examples. It covers a guide for learning how to use SPSS and a reference guide... Læs mere
Offers an introduction to the field of mixed methods research. This book explores fresh ways of conceptualizing and conducting empirical... Læs mere
In covering both traditional and newer approaches, and presenting them alongside each other, and by... Læs mere
Helping researchers progress to doing more complex qualitative research, this book is grounded in theory and takes the reader beyond a ‘tick box’ approach to methods
Exploring the historical, theoretical and practical bones of modern case study research, and featuring an extended example that has been annotated line by line, this book takes readers through the complexities of case study research.
This is an in-depth yet practical guide for Masters students on basic quantitative methods of analysis, covering the foundations through to the analysis.
This exciting new text helps researchers to successfully understand and achieve impact in their research, and to demonstrate this impact in order to secure funding and to show excellence in REF
This book navigates the numerous American and Canadian cartographic resources available in print, and online, offering information... Læs mere