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It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few.
Focusing on robots, information communication technologies, and other automation technologies, it offers brief interventions that assess how automation may alter extant political, social, and economic institutions, norms, and practices that comprise the global political economy.
This agenda incisively questions the EU's Eurocentric standpoint, communications, and behaviours in its external interactions, notably with past colonies of EU member states, particularly in the context of global trade.
This volume brings together young scholar-practitioners who draw on their own lived expertise and academic practice to examine how... Læs mere
mso-fareast-language: EN-IN;">Providing a detailed overview of the trends and shifts shaping the future of European media, the book offers key insights into the dynamics and challenges of the contemporary media environment.
After a low-threshold introduction, this book offers an orientation on various theories of social conflict and their potential for understanding conflicts in order to be able to deal with them constructively.
By combining theoretical models with in-depth empirical data, the book explores the interplay of power-sharing, economic development, and third-party intervention—arguing that these elements are pivotal to the durability of peace settlements in post-conflict societies.
This book offers a new perspective on the structure of contemporary social revolutions and wars. This book offers an innovative... Læs mere
This book analyzes the origins of the Cyprus conflict, offering a fresh perspective through the lens of Grand Strategy and International Relations Theory.