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Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
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This innovative study considers why embassies today are especially relevant to the international system, examining the new representation options... Læs mere
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This book examines the development of a contemporary internal debate among Muslim minorities living in Western Europe and North America to establish a... Læs mere
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South Korea has emerged as a new middle power playing a significant role in a wide range of important global issue areas and supporting liberal international order with its leadership diplomacy.
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Cosmopolitan Borders makes the case for processes of bordering being better understood through the lens of cosmopolitanism. Borders are 'cosmopolitan workshops' where 'cultural... Læs mere
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Ecotourism is a unique facet of globalization, promising the possibility of reconciling the juggernaut of development... Læs mere
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Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on Globalization and its portrayal through International Integration as manifested by its myriad flows such as people, trade, capital and knowledge flows.
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This book explores aspects of US foreign policy, including the development process as well as the policy itself in respect to various... Læs mere
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This book explores aspects of US foreign policy, including the development process as well as the policy itself in respect to various... Læs mere
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For states in the Middle East, North Africa, and South Asia, the "Arab Spring" has had different implications and consequences, stemming... Læs mere
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This book is about the status of political equality under global political conditions. If political equality generally is considered a core feature of democracy, it has received little attention among theorists concerned with global governance.
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But people are ultimately the driving force of global change, and people have bodies that are absent from current conversations about globalization. The original scholarly... Læs mere