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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals,... Læs mere
From an integrative theoretical perspective, this book looks at how families watch television news in their everyday lives. This work analyzes the role of short-term situations and the influence of immediate social surroundings on practices of watching the news.
Television news range among the most extensively investigated topics in communication studies. This book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations.
Why do people from different cultural backgrounds often misunderstand each other even when they use a common language to interact? Why do arguments that we find... Læs mere
The volume includes theoretical overviews as well as empirical studies from experts in a range of disciplines within linguistics and communication studies and provides a... Læs mere
A handbook that provides a comprehensive overview. It contains 4 sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication.