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The fourth part, "The Study of Chinese," applies Halliday's linguistic theory to the evolution of the research of the Chinese language in China, which... Læs mere
Taking issue with functional approaches to communication, this title offers an alternative based on 'webs of meaning'. Instead of viewing communication as a... Læs mere
The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in... Læs mere
An essential guide to writing and editing for digital media, this sixth edition responds to the mainstreaming of GenAI and LLMs, among many other changes in the best practices of digital storytelling.
This sixth edition targets the two most prominent problems in current research-paper writing: the increase in unintentional... Læs mere
Now in its second edition, this engaging book takes a deep dive into feedback fundamentals, providing a clear and evidence-based approach to show what... Læs mere
This innovative textbook explores media and communication theory, and its intersections with social and political theory, through the prism of eight core... Læs mere
This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary... Læs mere
Connecting classic works of rhetoric to contemporary studies of leadership, this book draws from the long history and wisdom of rhetoric that has proven effective in the dynamic ambiguities of the leadership context.
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes... Læs mere
In the second edition of this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies.