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Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.
This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write.
Scientometrics for the Humanities and Social Sciences is the first ever book on scientometrics that deals with the historical development of both... Læs mere
As a rich resource for students and scholars, and as a sourcebook for writing center practitioners, this collection fills a critical gap in writing... Læs mere
This collection provides an accessible yet rigorous survey of the rhetorical study of historical and contemporary social movements. It will... Læs mere
This edition is updated for a new era of populism, racial tensions, and the most rhetorical... Læs mere
Reimagining Communication: Experience explores the embodied and experiential aspects of media forms across a variety of contemporary platforms, uses, content variations, audiences, and professional roles.
Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned... Læs mere
This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication... Læs mere
Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan.
Using original qualitative, survey and experimental studies, Sean Richey and Benjamin Taylor demonstrate the causes of political advocacy over time in the political environment and at the individual level.
Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises.