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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions,... Læs mere
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Health Communication and Breast Cancer among Black Women: Cancer, Identity, Spirituality, and Strength... Læs mere
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This edited volume fills an important gap in health communication, exploring the significant disparities in access to health care and health coverage that... Læs mere
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This book examines the role that video games play in girls’ lives, including how games structure girls’ leisure time, how playing video games... Læs mere
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Gifts from the Heart is a friendly, concise, and easy-to-read book that helps students learn, practice, and improve ten fundamental... Læs mere
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Gender in a Transitional Era is an important addition to communication research through its wide range of methodological and theoretical approaches,... Læs mere
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This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance,... Læs mere
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The Experience of Human Communication approaches everyday communication as a philosophical and psychological matter. Using insights from... Læs mere
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This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game... Læs mere
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The essays in this collection address the militaristic discourse deployed by humans against invasive species and consider alternative relationships of cohabitation.