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This book provides an overview of how the field of Linguistic Landscape Studies has emerged and developed over the past 20 years, combined with an in-depth... Læs mere
The sari has remained an essential part of culture, tradition and fashion in South Asia and India through many centuries. This book examines the variety of meanings... Læs mere
This innovative volume provides a new analytic framework for understanding how meaning-making resources are deployed in images designed for knowledge building in school science.
This book builds on Marais’s innovative A (Bio)Semiotic Theory of Translation to explore the implications of this conceptualization of translation as the semiotic work from which social-cultural reality emerges and chart the way forward for applications in empirical research.
This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
Discourse and Power: An Introduction to Critical Narratology: Who Narrates Whom? is both an introduction to discourse research and an application of the concept of discourse to the problem of power.
Goncharov in theTwenty-First Century brings Ivan Goncharov’s work into atwenty-first-century critical framework, engaging with approachesfrom post-colonial and queer studies, theories of genre andthe novel, desire, laughter, technology, philosophy, and mobility andtravel.
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual... Læs mere