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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.
Many vocabulary items that foreign language learners encounter involve figurative extensions of meaning. To understand figurative speech, learners often... Læs mere
Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols.
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.
This book explores how fan practices, such as fan art and fan fiction, and linguistic landscapes –... Læs mere
This book provides a cross-cultural analysis of how religious symbols function from a theological and philosophical perspective.