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"This study focuses on the role of the philosophical novel--a genre that favors abstract concepts, or 'thinking about thinking,' over style, plot, or character development--and the role of philosophy more broadly in the intellectual life of the African continent"
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This book analyses intersemiotic translation, where the translator works across sign systems and cultural... Læs mere
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Offers the best essays from the acclaimed collection originally published in French. This monumental work examines how and why... Læs mere
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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
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This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
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Talks about the origin of semiotics and sign theory. This book reconsiders the semiotic practices and the theoretical considerations of the sign which were... Læs mere
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Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet... Læs mere
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Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
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Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social... Læs mere
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The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
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Ostentation of the Subject is a practice that is asserting itself ever more in today's world
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Language is the species-specific human version of the animal system of communication