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This book analyses intersemiotic translation, where the translator works across sign systems and cultural... Læs mere
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Approaches argumentation from a rhetorical point of view and demonstrates how logical and dialectical considerations depend on the rhetorical... Læs mere
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Outlines the development of sign study from its classical precursors to contemporary post-structuralism. This title identifies the key semioticians and their work... Læs mere
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Gender Matters presents a feminist linguistic analysis of texts - literature, media and lyrics - and conversation. It explores how gender relates to and shapes our understanding of sexism, reading and writing, politeness and public speaking.
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Offers the best essays from the acclaimed collection originally published in French. This monumental work examines how and why... Læs mere
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In this companion volume to "Iconology", the author investigates pictures - the concrete, representational objects in which images appear.... Læs mere
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This novel is a love story in time of war, about a few years in the life and mysterious disappearance of Veronika Zarnik, a young bourgeois woman from Ljubljana, sucked into the... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan leveres før jul.
How does a sign represent something other than itself? How do we come to understand the meaning of a written symbol? What happens when a sign crosses... Læs mere
Bemærk: Kan ikke leveres før jul.
This classic guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society.
Bemærk: Kan ikke leveres før jul.
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.