Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods (Bog, Paperback / softback, Engelsk)

Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

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Alle detaljer

Forlag American Bar Association
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 16-04-2012
Første udgivelsesår 2012
Fagredaktør Anthony J. Franze, Craig A. Stewart, Evelina Norwinski
Originalsprog United States
Sideantal 187
Indbinding Paperback / softback
Forlag American Bar Association
Sideoplysninger 187 pages
Mål 230 x 153 x 10
ISBN-13 / EAN-13 9781616320881