Brand NFL: Making and Selling America's Favorite Sport (Bog, Paperback / softback, Engelsk) af Michael Oriard
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Brand NFL: Making and Selling America's Favorite Sport

(Bog, Paperback / softback, Engelsk)
Forfatter: Michael Oriard
Brand NFL: Making and Selling America's Favorite Sport
Forlag: The University of North Carolina Press

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Beskrivelse

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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Alle detaljer

Forlag The University of North Carolina Press
Forfatter Michael Oriard
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition
Udgivelsesdato 12-09-2010
Første udgivelsesår 2010
Originalsprog United States
Sideantal 344
Indbinding Paperback / softback
Forlag The University of North Carolina Press
Sideoplysninger 344 pages
Mål 234 x 156 x 21
ISBN-13 / EAN-13 9780807871560