Branded Women in U.S. Television: When People Become Corporations (Bog, Paperback / softback, Engelsk) af Peter Bjelskou
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Branded Women in U.S. Television: When People Become Corporations

(Bog, Paperback / softback, Engelsk)
Forfatter: Peter Bjelskou
Branded Women in U.S. Television: When People Become Corporations
Forlag: Bloomsbury Publishing PLC

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Beskrivelse

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Peter Bjelskou
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 02-06-2016
Første udgivelsesår 2016
Serie Critical Studies in Television
Originalsprog United States
Sideantal 146
Indbinding Paperback / softback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 146 pages
Mål 229 x 151 x 11
ISBN-13 / EAN-13 9781498507387