Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
(Bog, Hardback, Engelsk)
Forlag:
Springer Verlag, Singapore
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9789811971945
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Beskrivelse
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
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Alle detaljer
| Forlag | Springer Verlag, Singapore |
| Forfattere | Imtiaz A. Hussain, Jessica Tartila Suma |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2023 |
| Udgivelsesdato | 01-12-2022 |
| Første udgivelsesår | 2022 |
| Illustrationer | 2 Illustrations, black and white |
| Originalsprog | Singapore |
| Sideantal | 163 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 163 pages, 2 Illustrations, black and white |
| Mål | 217 x 156 x 17 |
| ISBN-13 / EAN-13 | 9789811971945 |