Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Ce... (Bog, Hardback, Engelsk)

Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present

(Bog, Hardback, Engelsk)

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Beskrivelse

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in …' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.

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Alle detaljer

Forlag Cambridge University Press
Forfatter David M. (Newcastle University) Higgins
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-05-2018
Første udgivelsesår 2018
Serie Cambridge Studies in the Emergence of Global Enterprise
Originalsprog United Kingdom
Sideantal 344
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 344 pages
Mål 235 x 163 x 23
ISBN-13 / EAN-13 9781107032675