Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (Bog, Paperback / softback, Engelsk)
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

(Bog, Paperback / softback, Engelsk)
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Forlag: Taylor & Francis Ltd

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Beskrivelse

Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 13-11-2018
Første udgivelsesår 2018
Illustrationer 23 Tables, black and white
Fagredaktør Diana (University of Fribourg Ingenhoff, Candace (University of Tennessee White, Alexander (BI Norwegian Business School) Buhmann, Spiro (University of Florida Kiousis
Originalsprog United Kingdom
Sideantal 320
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 320 pages, 23 Tables, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9781138281356