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  6. Business Model Innovation: A Blueprint for Strategic Change

Business Model Innovation: A Blueprint for Strategic Change

(Bog, Paperback / softback, Engelsk)
Forfatter: Chander (University of Cambridge) Velu
Business Model Innovation: A Blueprint for Strategic Change
Forlag: Cambridge University Press

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Beskrivelse

The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.

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Alle detaljer

Forlag Cambridge University Press
Forfatter Chander (University of Cambridge) Velu
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-05-2024
Første udgivelsesår 2024
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 306
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 306 pages, Worked examples or Exercises
Mål 150 x 229 x 22
ISBN-13 / EAN-13 9781009181693