Business Policy and Strategy: The Art of Competition (Bog, Hardback, Engelsk) af Chris Chatfield
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Business Policy and Strategy: The Art of Competition

(Bog, Hardback, Engelsk)
Forfatter: Chris Chatfield
Business Policy and Strategy: The Art of Competition
Forlag: Taylor & Francis Ltd

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Beskrivelse

Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Chris Chatfield
Type Bog
Format Hardback
Sprog Engelsk
Udgave 7 ed
Udgivelsesdato 19-03-2007
Første udgivelsesår 2007
Illustrationer 17 Tables, black and white; 26 Illustrations, black and white
Fagredaktør Cheryl Van Deusen, Steven Williamson, Harold C. Babson
Originalsprog United Kingdom
Sideantal 262
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 262 pages, 17 Tables, black and white; 26 Illustrations, black and white
Mål 163 x 242 x 19
ISBN-13 / EAN-13 9780849383243