Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (Bog, Paperback / softback, Engelsk)
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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

(Bog, Paperback / softback, Engelsk)
Forfatter: Stephen Wunker
Capturing New Markets: How Smart Companies Create Opportunities Others Don’t
Forlag: McGraw-Hill Education - Europe

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Beskrivelse

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

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Alle detaljer

Forlag McGraw-Hill Education - Europe
Forfatter Stephen Wunker
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave ed
Udgivelsesdato 16-01-2014
Første udgivelsesår 2014
Illustrationer 0 Illustrations
Originalsprog United States
Sideantal 288
Indbinding Paperback / softback
Forlag McGraw-Hill Education - Europe
Sideoplysninger 288 pages, 0 Illustrations
Mål 228 x 151 x 14
ISBN-13 / EAN-13 9780071825955