Chinese Multinationals
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9789812835598
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Beskrivelse
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
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Alle detaljer
| Forlag | World Scientific Publishing Co Pte Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 23-10-2008 |
| Første udgivelsesår | 2008 |
| Fagredaktør | Jean-paul (Hec Paris Larcon |
| Originalsprog | Singapore |
| Sideantal | 300 |
| Indbinding | Paperback / softback |
| Forlag | World Scientific Publishing Co Pte Ltd |
| Sideoplysninger | 300 pages |
| Mål | 226 x 150 x 16 |
| ISBN-13 / EAN-13 | 9789812835598 |