City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multi... (Bog, Hardback, Engelsk) af M. Paganoni

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

(Bog, Hardback, Engelsk)
Forfatter: M. Paganoni



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Beskrivelse

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter M. Paganoni
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-01-2015
Første udgivelsesår 2015
Illustrationer XII, 162 p.
Originalsprog United Kingdom
Sideantal 162
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 162 pages, XII, 162 p.
Mål 224 x 141 x 15
ISBN-13 / EAN-13 9781137387950