Competitive Dynamics in the Mobile Phone Industry (Bog, Hardback, Engelsk) af C. Giachetti
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Competitive Dynamics in the Mobile Phone Industry

(Bog, Hardback, Engelsk)
Forfatter: C. Giachetti
Forlag: Palgrave Macmillan

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This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter C. Giachetti
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-07-2013
Første udgivelsesår 2013
Illustrationer X, 147 p.
Originalsprog United Kingdom
Sideantal 147
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 147 pages, X, 147 p.
Mål 223 x 143 x 20
ISBN-13 / EAN-13 9781137373694