Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A... (Bog, Paperback / softback, Engelsk)

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective (Bog, Paperback / softback, Engelsk)

Af: Sarah Marschlich


Forlag: Springer Fachmedien Wiesbaden

  • Type: Bog
  • Format: Paperback / softback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9783658368173
  • Udgave: 1st ed. 2022
  • Udgivelsesdato: 01-09-2022
  • Første udgivelsesår: 2022
  • Serie: Organisationskommunikation
  • Illustrationer: 5 Illustrations, black and white; XVIII, 212 p. 5 illus.
  • Originalsprog: Germany
  • Sideantal: 212
  • Indbinding: Paperback / softback
  • Forlag: Springer Fachmedien Wiesbaden
  • Sideoplysninger: 212 pages, 5 Illustrations, black and white; XVIII, 212 p. 5 illus.
  • Mål: 210 x 148

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Beskrivelse

Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.

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