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Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits

(Bog, Paperback / softback, Engelsk)
Forfatter: Sangeeta Waldron
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Forlag: LID Publishing

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Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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Alle detaljer

Forlag LID Publishing
Forfatter Sangeeta Waldron
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-02-2021
Første udgivelsesår 2021
Originalsprog United Kingdom
Sideantal 224
Indbinding Paperback / softback
Forlag LID Publishing
Sideoplysninger 224 pages
Mål 214 x 137 x 16
ISBN-13 / EAN-13 9781911671428