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  9. Cotton's Renaissance: A Study in Market Innovation

Cotton's Renaissance: A Study in Market Innovation

(Bog, Paperback / softback, Engelsk)
Forfattere: George David (Stern School of Business Smith, Timothy Curtis (The Winthrop Group Jacobson
Cotton's Renaissance: A Study in Market Innovation
Forlag: Cambridge University Press

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Cotton's Renaissance is the remarkable story of how US cotton growers struggled to survive for more than two centuries through a series of challenges to their industry markets. It traces the rise of Cotton Incorporated, a unique public-private organization dedicated to marketing cotton.

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Alle detaljer

Forlag Cambridge University Press
Forfattere George David (Stern School of Business Smith, Timothy Curtis (The Winthrop Group Jacobson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2011
Første udgivelsesår 2011
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 364
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 364 pages, Worked examples or Exercises
Mål 238 x 185 x 22
ISBN-13 / EAN-13 9780521298957