Crisis, Resilience and Survival: Lessons from the Global Auto Industry
(Bog, Hardback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781107076013
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Beskrivelse
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms engaged in this huge but turbulent realm of business. It uses high-profile cases to explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure.
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Alle detaljer
| Forlag | Cambridge University Press |
| Forfattere | Matthias (University of Oxford) Holweg, Nick Oliver |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-12-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 13 Tables, black and white; 34 Line drawings, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 341 |
| Indbinding | Hardback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 341 pages, 13 Tables, black and white; 34 Line drawings, black and white |
| Mål | 160 x 236 x 23 |
| ISBN-13 / EAN-13 | 9781107076013 |