Cross-Cultural Business Behavior (Bog, Indbundet, Engelsk) af Richard R. Gesteland

Cross-Cultural Business Behavior

(Bog, Indbundet, Engelsk)

Forlag: CBS Press

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Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added.    In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.      

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Alle detaljer

Forlag CBS Press
Forfatter Richard R. Gesteland
Type Bog
Format Indbundet
Sprog Engelsk
Udgave 5. (02-01-2012)
Oplag 6. (17-03-2025)
Første udgivelsesår 1996
Originalsprog Engelsk
Sideantal 399
Indbinding Indbundet
Mål og vægt B: 169mm, H: 239mm, D: 36mm, Vægt: 806g
ISBN-13 / EAN-13 9788763002387