Data Analytics in Marketing, Entrepreneurship, and Innovation (Bog, Hardback, Engelsk)

Data Analytics in Marketing, Entrepreneurship, and Innovation

(Bog, Hardback, Engelsk)

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Beskrivelse

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-01-2021
Første udgivelsesår 2021
Serie Data Analytics Applications
Fagredaktør Mounir Kehal, Shahira El Alfy
Originalsprog United Kingdom
Sideantal 182
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 182 pages
Mål 159 x 241 x 18
ISBN-13 / EAN-13 9780367184834