Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh (Bog, Hardback, Engelsk)

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh

(Bog, Hardback, Engelsk)



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Beskrivelse

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Dr. Harisur (North South University) Rahman
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-09-2024
Første udgivelsesår 2024
Illustrationer 24 BW Illustrations, 3 Tables
Originalsprog United States
Sideantal 318
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 318 pages, 24 BW Illustrations, 3 Tables
Mål 236 x 160 x 24
ISBN-13 / EAN-13 9781666943160