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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

(Bog, Hardback, Engelsk)
Forfatter: Roberto Verganti
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Forlag: Harvard Business Review Press

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Beskrivelse

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Roberto Verganti
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-08-2009
Første udgivelsesår 2009
Illustrationer Illustrations
Originalsprog United States
Sideantal 288
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 288 pages, Illustrations
Mål 244 x 163 x 25
ISBN-13 / EAN-13 9781422124826