Design of Business: Why Design Thinking is the Next Competitive Advantage (Bog, Hardback, Engelsk) af Roger L. Martin
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Design of Business: Why Design Thinking is the Next Competitive Advantage

(Bog, Hardback, Engelsk)
Forfatter: Roger L. Martin
Design of Business: Why Design Thinking is the Next Competitive Advantage
Forlag: Harvard Business Review Press

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Beskrivelse

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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Alle detaljer

Forlag Harvard Business Review Press
Forfatter Roger L. Martin
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-10-2009
Første udgivelsesår 2009
Illustrationer Illustrations
Originalsprog United States
Sideantal 208
Indbinding Hardback
Forlag Harvard Business Review Press
Sideoplysninger 208 pages, Illustrations
Mål 146 x 217 x 21
ISBN-13 / EAN-13 9781422177808