Diversification in the World of Data and AI

(Bog, Hardback, Engelsk)
Forfattere: Gianvito (Bayes Business School) Lanzolla, Constantinos (London Business School) Markides



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Beskrivelse

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

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Alle detaljer

Forlag Cambridge University Press
Forfattere Gianvito (Bayes Business School) Lanzolla, Constantinos (London Business School) Markides
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-09-2025
Første udgivelsesår 2025
Serie Elements in Business Strategy
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 92
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 92 pages, Worked examples or Exercises
ISBN-13 / EAN-13 9781009515832