Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand An... (Bog, Hardback, Engelsk)

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

(Bog, Hardback, Engelsk)
Forfatter: Matt Hills



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Beskrivelse

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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Forlag Palgrave Macmillan
Forfatter Matt Hills
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2015
Udgivelsesdato 20-07-2015
Første udgivelsesår 2015
Illustrationer 2 Illustrations, black and white; VIII, 146 p. 2 illus.
Originalsprog United Kingdom
Sideantal 146
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 146 pages, 2 Illustrations, black and white; VIII, 146 p. 2 illus.
Mål 148 x 224 x 18
ISBN-13 / EAN-13 9781137463319