Dynamics of Mass Communication: Media in Transition
(Bog, Paperback / softback, Engelsk)
Forlag:
McGraw-Hill Education - Europe
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780071318266
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Beskrivelse
Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.
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| Forlag | McGraw-Hill Education - Europe |
| Forfatter | Joseph Dominick |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 12 ed |
| Udgivelsesdato | 16-04-2012 |
| Første udgivelsesår | 2012 |
| Illustrationer | col. Illustrations |
| Originalsprog | United States |
| Sideantal | 512 |
| Indbinding | Paperback / softback |
| Forlag | McGraw-Hill Education - Europe |
| Sideoplysninger | 512 pages, col. Illustrations |
| Mål | 275 x 218 x 19 |
| ISBN-13 / EAN-13 | 9780071318266 |