e-Consumers in the Era of New Tourism
(Bog, Hardback, Engelsk)
Forlag:
Springer Verlag, Singapore
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9789811000850
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Beskrivelse
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
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Alle detaljer
| Forlag | Springer Verlag, Singapore |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2016 |
| Udgivelsesdato | 21-01-2016 |
| Første udgivelsesår | 2016 |
| Serie | Managing the Asian Century |
| Illustrationer | 5 Illustrations, color; 12 Illustrations, black and white |
| Fagredaktør | Erkan Sezgin |
| Originalsprog | Singapore |
| Sideantal | 139 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 139 pages, 5 Illustrations, color; 12 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9789811000850 |