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Forventes på lager: 21-01-2016
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.
| Forlag | Springer Verlag, Singapore |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2016 |
| Udgivelsesdato | 21-01-2016 |
| Første udgivelsesår | 2016 |
| Serie | Managing the Asian Century |
| Illustrationer | 5 Illustrations, color; 12 Illustrations, black and white; X, 139 p. 17 illus., 5 illus. in color. |
| Fagredaktør | Erkan Sezgin |
| Originalsprog | Singapore |
| Sideantal | 139 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 139 pages, 5 Illustrations, color; 12 Illustrations, black and white; X, 139 p. 17 illus., 5 illus. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9789811000850 |