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Emerging Multiplicity: Integration and Responsiveness in Asian Business Development

(Bog, Hardback, Engelsk)
Forfatter: Sten Soderman
Forlag: Palgrave USA

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Beskrivelse

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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Alle detaljer

Forlag Palgrave USA
Forfatter Sten Soderman
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2006 ed.
Udgivelsesdato 15-03-2006
Første udgivelsesår 2006
Serie Palgrave Macmillan Asian Business Series
Illustrationer XVIII, 288 p.
Originalsprog United States
Sideantal 288
Indbinding Hardback
Forlag Palgrave USA
Sideoplysninger 288 pages, XVIII, 288 p.
Mål 223 x 139 x 22
ISBN-13 / EAN-13 9781403991768