Events as a Strategic Marketing Tool (Bog, Paperback / softback, Engelsk)
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Events as a Strategic Marketing Tool

(Bog, Paperback / softback, Engelsk)
Forfattere: Dorothe (NHTV Breda University of Applied Sciences Gerritsen, Ronald (NHTV Breda University of Applied Sciences van Olderen
Events as a Strategic Marketing Tool
Forlag: CABI Publishing

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Beskrivelse

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

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Alle detaljer

Forlag CABI Publishing
Forfattere Dorothe (NHTV Breda University of Applied Sciences Gerritsen, Ronald (NHTV Breda University of Applied Sciences van Olderen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 19-03-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag CABI Publishing
Sideoplysninger 256 pages
Mål 247 x 190 x 12
ISBN-13 / EAN-13 9781789242300