Exhibitions, Trade Fairs and Industrial Events
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032242095
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Beskrivelse
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-12-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Advances in Event Research Series |
| Illustrationer | 39 Illustrations, black and white |
| Fagredaktør | Warwick Frost, Jennifer Laing |
| Originalsprog | United Kingdom |
| Sideantal | 244 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Serieredaktør | Warwick Frost, Jennifer Laing |
| Sideoplysninger | 244 pages, 39 Illustrations, black and white |
| Mål | 153 x 235 x 21 |
| ISBN-13 / EAN-13 | 9781032242095 |