Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. The book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures.
Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues... Læs mere
Illustrates how Third World markets are likely to evolve as mass markets along the lines of advanced nations and examines... Læs mere