Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.
A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism.
Using the tools and techniques in this book, it is possible for everyone who has access to a television set to produce illuminating analyses not only of the programmes themselves, but also of the culture which produces them.
Using the tools and techniques in this book, it is possible for everyone who has access to a television set to produce illuminating analyses not only of the programmes themselves, but also of the culture which produces them.
Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.