By enhancing your ability to identify connections, you can enhance your creativity. This exercise book strengthens your ability to recognise connections. The exercises... Læs mere
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products.
This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong.
'Type Tricks' is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an... Læs mere
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.
People who are good at creating ideas are good at seeing connections. The authors examine whether teaching people to see connections could be a way to help them be more creative.
Branded Protest is taking a closer look at the arbitrary - odd - relationship between ""branding"" and ""protest"". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.
This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are.
Not all of us get to work on multi-million corporate identity projects for... Læs mere