Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.
Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.
Hare turns his bad luck around by striking a clever deal with the rich and lazy bear down the road.
As the hospitality industry grows larger, it is having an increasing effect upon the environment. Suitable for students and professionals in the industry, this text looks at the issues individuals and businesses need to tackle, such as water usage and waste management.
Important research findings on the role and impact of supervision in practice are presented, and practical applications of theory to practice are given. Contributors working across the range of nursing disciplines present real examples of supervision in different nursing fields.
Offers a contemporary account of the major research findings and theories on the development of children's cognitive development from infancy onwards, whilst also... Læs mere