Explains what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results.
With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-dolists on what really matters,... Læs mere
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This... Læs mere