Macat International Limited Forlag
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An Competitive Strategy: Techniques for Analyzing Industries and Competitors (Bog, Hardback, Engelsk)First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on... Læs mere
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An Marketing Myopia (Bog, Hardback, Engelsk)Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount.
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The Better Angels of Our Nature: Why Violence has Declined (Bog, Hardback, Engelsk)Stephen Pinker’s optimistic 2011 book argues that, despite humanity’s biological tendency toward violence, we are, in fact, less violent today than ever before citing extensive statistical evidence.
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An Analysis of Alan D. Baddeley and Graham Hitch's Working Memory (Bog, Hardback, Engelsk)In the 1960s, researchers began to understand memory as operating under two systems: a short-term one handling information for mere... Læs mere
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