The leading thinking-book on the art of flying.
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Addresses various concerns in the market environment. This title features Tharp's 17-step trading model. It also addresses reward to risk multiples, as well as insightful interviews with top traders, and includes examples and charts.
After examining more than two hundred years of data across dozens of markets and asset classes, the conclusion is clear:... Læs mere
A leading expert on Toyota provides the very first look at the company's people-management routines
One of the bestselling investment books of all time--completely rewritten to provide the newest, most innovative strategies for the market as a whole, as well individual sectors
Investing today is more complicated and unpredictable than ever before. Updated to help you... Læs mere
Provides historical context to the mathematics that undergrad math and math education majors encounter every day. This title illuminates the people, stories,... Læs mere
Integrating case studies to show the object oriented approach to software engineering, this title presents an introduction to software engineering... Læs mere
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies.
The bestselling biography of a legend-now fully revised with exclusive insights on Soros's political and economic influence
Six Sigma was originally developed at Motorola in the 1980's and has become one of the most widely discussed and... Læs mere