Palgrave Macmillan Forlag
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Currency Internationalization: Global Experiences and Implications for the Renminbi (Bog, Hardback, Engelsk)
This is the first book to collect academic studies examining issues related to the potential internationalization of... Læs mere
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Building Brand Authenticity: 7 Habits of Iconic Brands (Bog, Hardback, Engelsk)
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they... Læs mere
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Professional Communication in Engineering (Bog, Paperback / softback, Engelsk)
This book gives an inside view of real engineers communicating in a modern aerospace engineering environment. Using many authentic texts and language examples,... Læs mere
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Language and Professional Identity: Aspects of Collaborative Interaction (Bog, Paperback / softback, Engelsk)
This book explores the ways in which professional groups develop specific interactional procedures for conducting and representing... Læs mere
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Language, Citizenship and Identity in Quebec (Bog, Paperback / softback, Engelsk)
Globalization is calling for new conceptualizations of belonging within culturally diverse communities. Quebec, driven by the pressures of maintaining Francophone identity and accommodating migrant groups, provides a fascinating case study of how to foster a sense of belonging.
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Globalization and Language in the Spanish Speaking World: Macro and Micro Perspectives (Bog, Paperback / softback, Engelsk)
This volume considers the spread of Spanish today and particularly its role in the processes of globalization.... Læs mere
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Language Ideologies, Policies and Practices: Language and the Future of Europe (Bog, Paperback / softback, Engelsk)
The contributors to Language Ideologies, Policies and Practices investigate the workings of language ideologies in relation to other social processes in a globalizing world.
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New Ethnicities and Language Use (Bog, Paperback / softback, Engelsk)
The children and grandchildren of South Asian migrants to the UK are living out British identities which go largely unrecognized. This book emphasizes their everyday... Læs mere
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(Re-)Locating TESOL in an Age of Empire (Bog, Paperback / softback, Engelsk)
Are TESOL professionals now fairly seen as agents of a new English-speaking empire? Or, if they wish to distance themselves from this role, are there ways of... Læs mere
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Boys and Foreign Language Learning: Real Boys Don't Do Languages (Bog, Paperback / softback, Engelsk)
The authors examine the continuing poor relationship between boys and the study of foreign languages. Framed by discussion of gender... Læs mere
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Dancing on the Canon: Embodiments of Value in Popular Dance (Bog, Hardback, Engelsk)
Employing a cultural theory approach, this book explores the relationship between popular dance and value. It traces the shifting value systems... Læs mere
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The Politics of Domestic Authority in Britain since 1800 (Bog, Hardback, Engelsk)
This collection of essays explores the broad range of influences which have shaped the distribution of authority within British homes and families - religion, commercial advertising, governments, welfare professionals, medical experts, psychologists and the law.
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