This book shifts the debate on knowledge transfers within multinational corporations (MNCs) back to its core: How can we increase the effectiveness of cross-boarder transfers of knowledge?
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
William Blake is one of the most important influences on twentieth-century literature. This study will ask why he is a figure central to the Modernist re-definition of past... Læs mere
The first study dedicated to the relationship between Alexander Pope and George Berkeley, this book undertakes a comparative reading of their work... Læs mere
This is the first book to cover the whole range of epistolary verse in the period, including the discursive type favoured by Pope and the familiar and... Læs mere
This book features the main papers of Günter Schmölders (1903-1991), a pioneer in economic psychology, for the first time in English. Schmölders' research on 'fiscal psychology' is of particular and lasting interest, impacting greatly on continental economics.
Since the economic crisis of 1997, there have been significant social policy reforms in East Asia. It also analyzes the political dynamics of social policy in which economic imperatives for social reform were transformed into social policy reform.
Fifteen years ago, twenty-seven countries in Europe and Central Asia embarked on their economic transition paths. This... Læs mere
Financial econometrics is one of the greatest on-going success stories of recent decades, as it has become one of the most active... Læs mere
Managing the knowledge process and involving the whole company in problem solving are the keys to success. Also the book presents and develops the concept of Problem Driven Management (PDM) as a new approach to Operations.
This book outlines the influences on the evolution of international banking and analyses trade and investment in the international banking... Læs mere
This book provides state-of-the art analysis of banking and financial systems in the Arab world. The early chapters of the text present an overview of Arab economies linking banking and financial sector trends in the Arab world over the last twenty years.