The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
The gold standard for navigating the literature about policy implementation and governance, this modern classic is the leading introduction to the study of implementation.
Written by a leading academic in the field of leadership, with a practitioner co-author, this... Læs mere
This book builds your understanding so you can confidently consume research and conduct your own nursing or midwifery research project.
New to online qualitative research? This book equips you with the skills to make good research choices so you can confidently conduct a project using internet methods.
This book is a systematic, eight-step guide to qualitative content analysis, supporting you through each stage of your research project, no matter the type or amount of data.
This book empowers you to take a fresh, effective approach to getting better data from your surveys.
From finding participants to writing your questions, this hands on book tells you everything you need to know when doing qualitative interviews.
With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and... Læs mere
This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.
Wastell & Howarth’s text clearly, accessibly and comprehensibly introduces the core theories of Thinking, leaving no stone unturned, students will... Læs mere