Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
This is an urgent project which uses the covid-19 pandemic as a case study to explore consumer culture, cultural citizenship and brand response.
Written specifically for trainee nursing associates, this book helps TNAs develop their professional identity, understand what it means to be an accountable professional and develop the necessary skills to be an effective member of a multi-disciplinary team.
This book provides you with clear guidance on how to balance grounded theory and practice effectively by presenting multidisciplinary studies explained step-by-step.
Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.
Professional learning and development by FE teachers, for FE teachers
Mapped to the 2018 NMC Standards and with a new chapter on medicines management and a new teaching guide for instructors, this is the... Læs mere
Written by a team of international experts and taking a truly global approach, Leadership: Contemporary Critical Perspectives is the essential guide to key concepts and contemporary concerns in leadership studies.
A concise and accessible guide to observation for supporting and understanding children and their learning from 0-5 years old.
Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies.
Emerging data technologies are one of several forces that are changing the world. Following a unique macro, meso and micro structure, this textbook... Læs mere